I am not a gamer. I don't know how to play Xbox, but I can spell it at least. Either way, I am really impressed by something on their new site that REALLY goes out of the box (no pun intended) with thinking about websites. It is something I have been heralding the geniuses at Hi-Res for years.

What is great is that you get to think and explore the site. It is not filled with hand holding explicit links. There's not much there, but what I love so much is the page you get to by clicking on the question mark. It forces you to think and play with it rather than being hammer on the head obvious. Brilliant stuff. And when I finally followed my instincts and found success, it was really gratifying.