Brad Abrams has a long list of credits for the folks who helped him create demos for this MIX session. When I was at TechEd last June, I saw a totally awesome demo in a WCF Reliablility session that also had some top talent at Microsoft involved in building the demo. The Microsoft demos for the Indigo overview talk that has been done a lot by Ari Bixhorn takes a truckload of equipment and even a mini support team to run (whereas I had some ho-hum console apps when I did that at TechEd South Africa). I spend a ridiculous amount of time on my demos  but will never have anything like the ones these guys get to pull off for their nice shiny sessions. Sheesh.