I'm used to seeing TechEd ads on many of the sites that I go to since they are developer sites. So it took a few minutes for it to register when I saw the ad on the website of our local newspaper, the Burlington Free Press.

I've been seeing them frequently for days now. This is a pretty small market and it's surprising to me that they would be advertising here, but perhaps it's part of a sweeping media buy and they didn't explicitly choose Burlington. If I didn't know better, I'd really wonder if they just weren't using spyware to detect that I have VIsual Studio on my computer and therefore serving up this perfectly targetted ad. There are also a few other Microsoft ads showing up there, for example, one for MS Online Services.